Adam Carolla is a man of many talents. But his ability to juggle multiple projects – standup comedy, radio hosting and podcasting, writing best-selling books, producing films and documentaries – and succeed in each of them could be his most impressive.
Even during a recent phone interview, Carolla was discussing his new podcast master class he will be teaching at the Irvine Improv on Saturday, Aug. 5 in one breath, and instructing a carpenter who was measuring a door in Carolla’s house in another: “That’s your threshold, man, take your last piece and add a quarter inch to it,” said Carolla, who also has “former carpenter” on his lengthy résumé.
The former KROQ’s “Loveline” co-host and creator and host of the television series “The Man Show” said he has a natural inclination to teach people. So when the proposal of Carolla teaching a six-hour class on podcasting in Irvine came up, he said yes both to getting paid and instructing others on the art of creating digital audio files.
“The number one thing I like to do is impart wisdom, knowledge, facts, whatever. I mean, I just got done telling a guy how to cut a threshold for a door,” said Carolla, “I actually enjoy teaching people, and not critiquing them but coaching them; that’s the best way to do it. Some people take it well and everyone else just pushes back. Teaching people how to podcast or teaching them carpentry or teaching them other assets of life, I’m all in.”
Known for his raunchy, dry sense of humor, Carolla got his start with improvisational comedy at both the Groundlings and ACME Comedy Theatre in Los Angeles. He gained notice for co-hosting with Dr. Drew Pinsky on “Loveline” from 1995-2005, creating and co-hosting “The Man Show” with his longtime friend Jimmy Kimmel and co-creating the Comedy Central show “Crank Yankers.”
Carolla left “Loveline” in 2005 to host the radio show “The Adam Carolla Show.” When the show was canceled in 2009, he launched “The Adam Carolla Podcast” only three days later on his personal website, receiving over 250,000 downloads in its first 24 hours. It went on to be downloaded more than 50 million times, becoming the the No. 1 podcast on iTunes in the U.S. and Canada and earning a spot in the Guiness Book of World Records.
Since then, he has hosted more than 10 podcasts on Carolla Digital Network – which also launched his three New York Times bestselling books and two Spike TV shows “To Catch a Contractor” and “Adam Carolla and Friends Build Stuff Live.”
The class will be divided into six different one-hour lessons on podcasting: industry, creation, technical, monetization, marketing and an open forum for questions and answers. Carolla will instruct all six lessons, with various industry professionals from the PodCast One digital audio network co-teaching, including the PodCast One network founder Norm Pattiz.
What is Carolla’s best advice for aspiring podcasters?
“Consistency. A lot of people say they want to do it, but when I ask how many times they want to do it, they say something like, ‘Twice a month.’ That’s not a job. If you want to do it, do it. That’s the one thing that I’ve run into; people don’t want to commit to it.”
Carolla – whose daily podcast topics range from interviews with celebrity guests, to news and personal commentary with a stand-up comedy style, to discussing his passion for subjects like vintage car racing – said it is also important that podcasters try to find a unique voice, rather than try to please everyone.
“Early on in my career, I would fly home from doing Letterman and I would talk about riding first class on ‘Loveline’ and my manager would be like, ‘Hey man, don’t talk about riding first class, our listeners are 17 and work at Taco Bell – they’re not rich and they can’t relate.
“And my thing is, when you do Letterman, they fly you first class, so I’m going to tell you all about my experience; I’m not going to pretend to be you. You’re 19, you live in Glendora; you’re into snowboarding. I just did Letterman. Why would I talk to you about what you’re into? If that’s the case, why are you even listening? Go talk to your friends.”
In addition to his daily podcasts, Carolla maintains a fairly consistent schedule of performing live podcasts and stand-up in venues throughout the country. Although he said he never really has a plan for his future, the entrepreneur seems to always be trying new things, including creating his own alcoholic drinks Mangria and Rant IPA beer, and is currently producing and filming a couple of documentaries (including one on the history of KROQ) – with most likely many more projects on his plate.
“When I got into the comedy business, I finally found something that I have a natural ability in … like I was a natural athlete. So I always had this feeling that you’re not going to host the Oscars like your buddy Jimmy, you’re not going to make billions of dollars, but you’re going to do whatever you want, cause you have a lot of natural ability,” said Carolla,
“I just always had this feeling like I’m good, so I’ll just do what I want. So that’s what I did with podcasts, writing a book, making a movie; the answer is always yes to everything, because I can.”